Powered by 360SMSPlug and Play AI SMS and Voice bots in your Salesforce now Learn more
Text.Call.Close.
Why choose Bold Text & Call?
We install and set it up for you.
The Bold Text & Call team completes installation and setup in your Salesforce org. You get hands-on help instead of another tool to figure out and administer.
Native to Salesforce, with no middleware or extra login. Works across all Salesforce Clouds—including Sales Cloud, Service Cloud, Nonprofit Cloud and more—with outcomes logged to the records you already use.
Powered by 360SMS
4.89/5
360SMS’s AppExchange rating shown on the provider’s listing, checked November 5, 2026. Ratings may change; see current reviews on the listing.
360SMS has been on AppExchange for 10+ years.
People and AI, your call
Your team calls, answers and replies personally. Add optional AI messaging agents and AI voice agents where they help.
Choice of channels, one record
SMS, WhatsApp, RCS, chat and more share the same Salesforce record context, so history stays together.
Speed to lead with Flow
Trigger messaging and calling workflows the moment a lead arrives, and extend them with Salesforce Flow.
Flexible records and calling
Standard or custom objects and phone fields, calling lists, routing, IVR, transfer, monitoring and metrics.
Compatible with Marketing Cloud
Bring messaging into your marketing workflows with Salesforce Marketing Cloud compatibility.
Works with Omni-Channel
Compatible with Salesforce Omni-Channel, supporting your team’s connected service workflows.
Free trial, no obligation
Try Bold Text & Call with no obligation to purchase. Explore the features that matter to your team and verify that the product fits your Salesforce workflows. Confirm trial duration, enabled features, and included usage allowances with our team before activation. Paid service is separate and subject to agreed terms.
Compare your options
Bold Text and Call, competitors, or build your own.
Our services are hands on. We handle installation and configuration around your Salesforce workflows and offer access to US-based Account Managers and support resources throughout the product lifecycle. Contact us by call, message, or email. Your implementation scope and support arrangements are confirmed in your agreement. Compare the approaches below; other vendors’ features and services vary by plan.
| Capability | Bold Text and Call | Typical texting apps | Build your own |
|---|---|---|---|
| Installation around your workflows | We install and configure the product in your Salesforce org and fit messaging, calling and automation to the way your team already works. | Implementation scope varies. Ask whether workflow configuration and ongoing changes are included or require a separate service. | Your team designs, integrates, tests and deploys, then owns every workflow change. |
| One team for texting and calling | US-based account managers and support for messaging and calling. One team, one call. | Support coverage varies by vendor. Check whether messaging and calling share a support team or involve separate providers. | You staff account ownership, troubleshooting and user support yourself. |
| Live calling alongside messaging | Inbound and outbound calling, click-to-call, calling lists, routing, IVR, transfers and monitoring, all inside Salesforce. | Some apps focus on texting; others include calling or integrate with a phone provider. Confirm the included features, contracts, and support. | You integrate telephony, build call controls and routing, and connect call activity to Salesforce. |
| Breadth of channels and features | SMS, MMS, RCS, WhatsApp, LINE, WeChat, Kakao Talk, Viber and more, plus calling, AI assist and automation. | SMS first. WhatsApp, RCS and other channels often need a higher plan or a paid add-on. | Each channel adds provider integrations, consent handling, delivery tracking and upkeep. |
| AI voice and messaging agents | Optional AI voice and messaging agents, suggested replies, and AI call transcripts, scoring, sentiment and summaries. | AI is often a paid add-on or limited to summaries. AI voice agents may need yet another vendor. | You design the agents, connect knowledge, build handoffs and maintain prompts. |
| Mobile calling and messaging on a business number | Textolic for iOS and Android puts business-number calls and texts on your team's own phones, synced to Salesforce. | Mobile texting may be included, but business-number calling usually stays on a separate phone system. | You build or buy mobile apps, then maintain device support and Salesforce sync. |
| Flow automation that fits your process | We set up speed-to-lead, follow-ups, reminders and drip campaigns by extending your existing Flows. | Automation tools are included, but your team builds, tests and maintains the flows. | Your engineers build, monitor and update every workflow and integration. |
| Ongoing maintenance | A maintained product backed by our account management and support, not a custom build your team owns alone. | Support for the app itself. Phone service, add-ons and custom work are supported separately, or not at all. | Your team owns API changes, security updates, failures and enhancement requests. |
Channel and feature availability depends on your license and region.
Typical texting apps describes a category-level comparison, not every provider. Features, implementation services and support vary by vendor and plan.
Same technology. A team to work with.
Bold Text & Call is powered by 360SMS. Choosing BTC is not choosing a different platform. It means choosing the same Salesforce-native technology along with hands-on implementation from the BTC team.
360SMS supplies the technology
The underlying Salesforce-native communications technology comes from 360SMS.
BTC sets it up in your org
The BTC team completes installation and setup in your Salesforce org, built around your workflow requirements.
- Messaging
- Calling
- Salesforce Flow
- Optional AI agents
- Mobile
Buying direct or going with BTC? Both start from the same technology. Choose BTC if you want a team to work with on installation and setup, shaped around how your own Salesforce workflows run.
Messaging + AI
Your team replies. Automation starts the follow-up.
Receive SMS, MMS, RCS, WhatsApp, LINE, WeChat, Kakao Talk, Viber and other messages inside Salesforce, and let your team respond personally. Automation handles speed to lead by triggering outreach when a new lead arrives. When you want more, AI suggests replies, summarizes conversations, or runs the conversation as a messaging agent that hands off to your team.
Team conversation inbox
Receive messages across channels and let a team member reply personally, from the right Salesforce record.
Bulk and group
Message from reports, campaigns and list views, or run group threads.
Automation for speed to lead
Trigger automated messaging and calling workflows when new leads arrive to reduce response delays. Extend Salesforce Flow with follow-ups, reminders and drip campaigns.
Consent controls
Opt-out handling and compliance controls built into sending.
Analytics
Delivery, response and campaign reporting in Salesforce.
Surveys and reminders
Collect answers and send event reminders that write back.
Calling + AI
Your team makes the calls. Salesforce keeps the context.
Give reps the tools to make outbound calls, answer inbound calls and work calling lists. Route callers to a team member, transfer when needed and keep every call tied to the right Salesforce record. AI voice agents are an option, not a requirement.
After the call, go beyond the recording with AI-driven call scoring, sentiment analysis, intent and topic detection, and a full call transcript. AI-generated meeting minutes, action items and call insights help your team review the conversation and plan the next step—all inside Salesforce.
Watch outbound and inbound calling in Salesforce, explore Conversational Insights, or select the complete call log for recording playback and AI-powered post-call analysis.
Click-to-call
Dial from any record.
Calling lists
Help reps work through calling lists with automated dialing and outcomes on the record.
Routing and IVR
Send callers to the right person.
Voice broadcast
Reach a list with a recorded message, or launch outbound calls with an AI voice agent or a team member.
Monitor and transfer
In-call announcements, transfers, conferences and monitoring.
Transcription and scoring
AI transcripts and scoring on calls, then automated follow-ups.
Call metrics
Volume, talk time and outcomes by rep.
Triggered outbound calling
Use Salesforce Flow to trigger outbound calling when a lead arrives or a record changes, configured around your team’s workflows.
Your business number on any phone
Call and message using your assigned business numbers rather than your personal number. Take Salesforce context and synced call activity with you on the go.
360 Textolic demonstration supplied by the BTC team. Screens and channel availability may vary by configuration.
Requires an active Salesforce account, configured 360 CTI and/or 360SMS, and the required licenses. Features depend on your configuration. The BTC team helps with setup.
Built for teams that run on Salesforce.
Pick yours. Compliance needs differ by industry, so configure consent and messaging rules to fit your own policies.
“Calling Lists alone increased our outbound call volume by 5X”
Trusted by companies worldwide
A selection of 360 Degree Cloud customers.
Clear pricing for texting, calling and chat.
Licenses, numbers, pay-as-you-go credits and one-time setup, split out so you only pay for what you use.
Texting
From $15
per user / month, billed yearly. Team $20, plus pay-as-you-go credits.
Calling
$44
per user / month, billed yearly. Unlimited US & Canada calling, fair use 2,500 pooled minutes per user.
WhatsApp & chat
$15
per user / month for WhatsApp Business. WebChat $500 / year.